As of recently I have been more and more interested in reading about branding, image and recognition – things to better promote my site. My logo work and subtle redesign were part of that effort to come off as a more professional feeling blog. My friend Neil Patel has been writing about these types of things in his relatively new blog, Quick Sprout.
Neil is a fellow college student and his posts come from his experience as a successful search engine/online marketing professional. In fact, he even has a black card. If you’re looking to brand yourself through your blog, use your blog to help you lure in impressive job offers or anything of that kind, Quick Sprout should fit the bill. Example posts include 4 essential elements of an about page, choosing a brandable domain name and making money through personal branding.
PaulStamatiou.com runs on the Thesis Theme for WordPress
Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.
With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like PaulStamatiou.com, but also to enable the site to run far more efficiently than it ever has before.
I used the Scribe WordPress plugin and service to optimize this blog post for SEO.
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Paul, thanks for the kind words about Quick Sprout.
Very interesting website Neil, you’ve got some neat concepts that jog the mind.
Excellent….I am heading there now.
Always enjoy more pointers. Cheers.
I came across this site the other day. It definately possesses some worthwhile reads. Nice work on the design too.
Out of interest is a “Black Card” aspirational/cool – if so you have made my day as I first got one in 1996 :-)
Nice site, thanks for the headsup. Not sure about yellow on white- not doing so well on the ol’ eyes.
Adam, thanks for the input. I will be changing the design shortly to make it more reader friendly.
It’s always been one of my favorite blogs.
excellent, will have a good read of this when i have a spare moment
Paul,
I took a MBA class in Marketing and we spent about a week talking about brand recognition. In many cases your brand awareness is more important than the value of what you are selling (or blogging).
Anyway, looks like you are heading in the right direction to have a great career for Pstam.com
Great blog, it’s been in my feedreader since the Chris Winfield interview a little while back:
http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/
(good read)
I agree Paul, Quick Sprout is top notch! In reading his blog it has given me some great points to think about and apply.
Thanks for all the kind words on QuickSprout.