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One of the main criticisms of the Nike+ iPod system is that it only works for running and similar activities. It won’t accurately track workouts on a stair-master, elliptical trainer, stationary bike and other such gym equipment. Nike and Apple both listened and have been working with gym equipment manufacturers to solve [click to continue…]
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I got an email from Nike’s ad agency back in November. After many more emails, quite a few calls, a demo video, film scouting and then a day of shooting, I became the star of my own Nike+ conversional ad. There are currently 5 conversionals up and they briefly take you into the life of a real Nike+ user that converted [click to continue…]
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When spending hours in front of the computer, it’s important to incorporate some physical activity into your daily routine. Unfortunately, physical activity usually brings up ideas of slaving over a treadmill and doing something you’re repulsive about. At least those were pretty much my sentiments [click to continue…]
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I didn’t mean to scare the Nike+ iPod toters out there but an interesting article on Wired explores the vulnerabilities of the high-tech shoe accessory. I first introduced you to the Nike+ system back in May, ahead of its July launch date. Back then it was a neat idea to be able to track your running status and pace all within the friendly iPod experience and interface. The Nike+ RFID device in the sole of your shoe presents a not-so-friendly, nefarious use. [click to continue…]
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Update: I have written a follow-up post after having used Nike+. I was also in a Nike advertisement for Nike+.
Not quite, but it’s close. Apple and Nike have joined forces to create an innovative offering. Nike+ is the unique combination of a sporty Nike shoe that has a spot for a wireless pedometer that can be tracked by your iPod Nano. Your Nano, once equipped with a receiver plugged into the base, keeps track of your running pace as well as a slew of workout stats. It also has the ability of telling you your pace through your earphones so you don’t have to look down at the screen. The iPod add-on transforms your center button to a “power song” button. That’s right. When you want to speed [click to continue…]
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