As a pseudo-followup to my post about establishing an online identity, I want to talk about creating your in-real-life (IRL) brand. Meeting people at business networking mixers, tech events and conferences is a lot like trying to pick up a girl at a bar. You need to sell yourself in the minute after you shake hands. Talk to anyone that frequents such networking events and they’ll tell you most people forget each others’ names immediately unless they have met before. Continue Reading »