The year was 2004 and I was 17. I was on a Boeing 747 jumbo jet headed from Houston to Amsterdam on my way to Athens. It was a rather empty flight so I had 4 seats in the middle section all to myself, and naturally I spread out my stuff a bit as I made it a makeshift bed. Unfortunately, when the flight was over I left my brand-new-at-the-time Sony Cybershot DSC-T1 on the plane. I never saw it again. That story might have had a happy ending if I was using ImHonest.com.
According to their website, ImHonest is essentially a service facilitating the whole lost and found concept:
ImHONEST.com is an identification and recovery service for items of value. ImHONEST solves the problem of lack of identification and lack of a convenient return process.
How It Works
ImHonest revolves around their custom labels which they sell for $14.99 for a pack of 6. Each label has a unique ID number and their phone number along with the text “Its RETURN will REWARD you.” Each label has a 1 year subscription associated with it. However, if you would like to extend the protection period of your registered item, costs are rather trivial (3 years of coverage for $5, 2 for $3.50, 1 for $1.95).
After your labels arrive, you just need to stick them on the gadgets and such you want to protect, create an account online and register those items. When you create an account, ImHonest gets your typical information including 2 of your email addresses and physical address, ensuring you can always be reached.
My ImHonest-equipped Canon SD990 IS
Registering the item requires handing over the unique ID on the label as well as the serial number of the device and a short description.
The last thing asked for is your shipping preference. An interesting question but for a great purpose. Should someone find your lost item and see the label, they will be assisted to the nearest UPS store (or arrange a pickup with a courier service) to return your item and shipping will be paid by you according to your shipping preference.
View of registered items. Note “expires” text, which refers to the included 1 year of coverage for each label.
The Next Step
So you enjoyed a great night at Club Opera (they’ve got some slick CO2 blasters) in midtown Atlanta, snapped a ton of pics of you and your friends.. including a few your friends will instantly detag themselves from when you put them on Facebook. Nice. But then you woke up in a strange bed and can’t find your socks let alone your camera. Crap!
Fortunately someone at the Waffle House you apparently visited at 3am found the camera. They quickly spotted the bright blue ImHonest label that mentioned something about a reward.
All that person had to do was visit ImHonest.com, click on “report found item” and fill out this information:
The next step is actually getting the camera to you. ImHonest has a parternship with UPS, so the finder just needs to find their nearest UPS location (ImHonest will help them do that), stop by and tell them it’s for the ImHonest.com corporate account.
Meanwhile ImHonest contacts the owner to ask them to verify that their device has actually been lost.
Through some sort of magic, UPS will know where to send the found item and will package it as well. The owner will happily have the camera back in their possesion shortly. As for that reward the finder was promised? It’s a set of ImHonest labels.
Thoughts
ImHonest.com is a simple service aimed at taking care of an everyday problem faced by everyone at some point in their lives. Their solution combines a reward incentive with a convenient return process, not to mention a way of finding the owner. If I had any feedback, it would be that the finder should have a bit more assistance. I found it somewhat confusing that the return process provided a UPS address and little else. Perhaps something like saying how the UPS person will know where to send it and will package it for free.
Overall, I’m loving how powerful these tiny labels can be and I love how every lost-found cycle gets the finder a set of labels for themselves.. that’s a nice user acquisition strategy.
I give ImHonest 9 out of 10 Stammys.
Disclosure: ImHonest.com is an Atlanta startup created by Joël Núñez, whom I have met a number of times at various local tech events.
What gadgets have you lost? Did you ever get them back? Do you have any precautions in place so you don’t lose your gadgets forever?
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Neat idea. So simple, yet effective. Can the service facilitate the 2 people meeting in person without using UPS? I understand the business partnership, but seems like most likely than not, the items are lost/found in the same city.
I’d rather get in contact with the person who found my camera and drive to their location. Why should they be inconvenienced to walk to the UPS store.
Thank you Dimitry. That is a good point. We don’t actively promote two strangers meeting up just because many people like the private and anonymous feature of our ImHONEST service. However, when we realize that the finder and the owner of the lost item are in the vicinity of each other, we will request permission from both of them to share each others contact information and then let them coordinate where to meet.
What happens most of the the time is that the finder is calling on behalf of a public location such as an airport, university or office building. In these cases, we simply inform the finder where their item is so they can pick it up. The UPS Store option is especially valuable if you lost say you camera in another city or state.
It is a wonderful idea… I am really really looking forward to try it (well, no I don’t want to try it if that means I lost anything, but I am getting the tags ASAP)!
Does it work “worldwide”?
Hi Julien, we look forward to having you as a customer. Our service does work worldwide through an international courier service. When convenient, as I mentioned to Dimitry, we will also let the finder and the owner of the lost item coordinate directly.
Once the finder reports having found the item, we then notify the owner, provide them with international shipping cost and upon getting their approval begin the return process. For both domestic and international returns, we don’t charge any finders fee nor do we profit from the shipping. We simply pass on the shipping costs including any discounts we receive.
Hi Julien, we look forward to having you as a customer. Our service does work worldwide. We have the ability to coordinate an international pickup service through one of our couriers. Also as I mentioned to Dimitry, when it is convenient and we have consent, we enable the owner of the item and the finder to coordinate the return directly.
Once a finder reports having found the item, we inform the owner about the international shipping costs and upon approval begin the return shipping process. For both domestic and international shipping, we do not charge any kind of finder’s fee, nor do we profit from the shipping. In fact, we pass on any savings we receive.
I’m so glad that you wrote a review on this service. I’ve always wondered how I would help someone if I found something in this large city. Great startup, thanks for the heads up Stam.
Clever. But I’d still insure anything over $500 that leaves the house with regularity. I got a rider for about $5,000 of photo gear for about $70 a year, added on to my home owner’s insurance policy (you can also add it to your renter’s insurance).
You could, however, also just make your own stickers that have your direct contact info. As Dimitry says, why make them do all the work? If you’re still in the general area, you could go pick up the item, so they don’t have to do anything except make the initial call to you.
Cool idea, except I don’t like the fact that the ‘reward’ is just a set of stickers for the finder. As soon as people figure out that they’re not actually going to get rewarded for returning the goods, it seems like the return rate would go down. Otherwise, it’s a great option for at least attempting to get some of your lost stuff back.
Cory, actually you would be surprised to know how many people are honest and don’t expect anything in return. They simply do what is right and expect others to do the same for them. They believe what goes around comes around and simply paying it forward.
Part of the reason I started http://honestyblog.com was because I had a lot of stories of good Samaritans I had encountered throughout my life and I know others had stories of their own to share. I figured it would be a good place to share stories about honesty and good deeds.
It is sad that most of the media attention is focused on bad news and so many good stories go completely unnoticed. We hope we can compile and inspire many with those small stories that remind people that life is good.
We truly believe most people are honest, we just make it easier for them.
Foundog (www.foundog.com) also provides a Global Recovery Service. Our rewards is a $10 Visa Debit Card that can be used to purchase anything. Most people want to do the right thing, but this extra incentive helps with folks that find lots of lost items (ex. cab drivers, hotel personnel, etc).
Best,
Geoff
CEO, Foundog
Seems like the same thing as Track It Back, but they pay for the return shipping.
These types of services are interesting I guess (I bought Track It Back labels a few years back but never lost the items), but I don’t really think there are enough honest people out there to make them useful, nor do I think the reward is enough.
This sounds great at first, but really I don’t think I’d bother going through all the hassle of registering and paying for the service, putting stickers on all my valuables, and registering them online when a simple sticker with my name and contact information wouldn’t discourage a good Samaritan from returning my lost valuable.
Once imHonest becomes compelling enough (i.e. adds something to make them stand out) and goes international, then maybe people would pay more attention to them.
Dean, I agree with you that an honest person would do the right thing no matter if it had our ImHONEST label on it or a homemade sticker with your name and phone number. However, I would say there are several reasons why I our tags are a better option:
1) Convenience – let’s say you lost your camera on your trip to NYC. It could be a hassle for the finder to carefully package it and ship it to you, not to mention they would have to pay for the costs upfront. Then if you wanted to reimburse them, you would have to send them a check or maybe send them money online through PayPal. With our service you don’t have to worry about any of that and thanks to The UPS Store there are over 4,000 locations finders can simply drop-off the item at no cost to them (except their time).
2) Privacy – many people like that our ID code system that makes it private and anonymous for both the owner of the lost item and the finder. Also, for corporations it is better that the finder see an ImHONEST tag on it then say a property of Coca Cola.
3) Durability – our tags are semi permanent and are made out of a scratch, heat and abrasion resistant material.
4) Usability – we have five different sizes that will fit and say on most gadgets people carry with them. We also have a clean and simplistic design that won’t mess up the aesthetics of those people that are fashion conscious.
5) Rewarding – included with our service is a tangible reward worth $30 of out ImHONEST labels a finder would receive as a thank-you for their honesty.
You might also try our service, Foundog (www.foundog.com). We protect not only electronics but also keys and luggage, and pay for the return of your item from anywhere in the world! Our reward for finders is a $10 Visa Debit Card.
You can also have these custom-branded for your company!
Best,
Geoff
CEO, Foundog
I really like the idea of ImHonest. I think the stickers provide a sense of responsibility to whoever may find your stuff, and additionally an opportunity to get exposure. Have you ever seen those “Where’s George?” stamps on a dollar bill? It’s a bit of a mystery, and by being such, it invites people to learn about the system. (Likewise with the stickers for the finder). I think these things provide greater impact than just a name and a contact number. There’s also great room for promotional opportunities here.
Joël, as it looks like you’re reading this I’ll shoot you a question: Do you have tags for clothing or bags?
Aaron, thank you for your feedback and for the question. For now, we are trying to keep focused on providing ID tags for those portable items people lose most often. We are planning in the future to add luggage and clothing tags as well as other useful ways for lost items to find their way back to their owners.
Hi Aaron,
Foundog does provide protection for luggage and keys, in addition to mobile electronics – http://www.foundog.com. To order, call 888-92-FOUND. Recovery service for two years, $10 Visa debit card reward, and the tag are all included for $9.99.
Best,
Geoff
excuse mr. Nudd, but this article was about imhonest not your company??? stop trying to promote your company, give Joel the respect he deserves…. go get someone to blog about your products.
Joel, i love your products and purchased them a while back, don’t worry i’m supporting you guys!
geeez some people are so desperate to attention!
I’ve met Mr. Nudd. He’s nervous about his future…
lots of companies are nervous about their future these days :(
only the strong will survive! best of luck imhonest, keep up the good work!
maybe you can buy founddog :)
Hi all,
Foundog is profitable and backed by the largest venture capital company in the world, Draper Fisher Jurvetson Frontier. We are the only venture-backed company in the industry. The reason companies like IBM do business with us is because of our superb offerings, our world class Silicon Valley-based development team, and because of our stability. We also have exclusive patent filings in the space.
Check out our additional high-tech offerings as well. In addition to our eTriever Tags, we provide data backup of laptops through two data centers with our Virtual USB service – providing access to over 300 terabytes of storage. So we protect not only your device, but the data as well!
Sincerely,
Geoff
My thought is that you have to be very careful who you decide to deal with on a service like this. If the company “disappears”, what good is the sticker? I received the same service for free from Sony with the purchase of my VAOI. The company behind it all is called TrackItBack. I called them and they don’t charge anything to return my item. http://www.trackitback.com
Great idea!
@andre @jevon – IIRC trackitback labels cost $10ish per label whereas ImHonests are $15 for a pack of 6, that should clear up why one pays for shipping etc.
Thanks Paul – It should also be notes that the trackitback labels are good for the life of the item – no annual fee. Great article.
I bought TrackItBack and had a terrible experience. They charged my credit card and never shipped my product. Maybe IMHonest is better – I’ll give it a try. Seems like a great product.
Looks like a great service. Nice review Paul!
good concept ! Hopefully the person who finds the stolen item will be kind enough to contact imhonest.com . I have had lost stuffs in trains, planes and parks which I never saw again…oh wait…once I saw my pocket pc for sale in craigslist. I wish you good luck with the service
I am by nature overly protective of my stuff so ImHonest gives me hope that if I lost my camera or keys that somebody will do the right thing and just give it to UPS. In fact, I wonder if a driver will even take anything with an ImHonest label?
Thank you Bryon for your comment and question.
A person that found a lost item would simply drop it off any of The UPS Store locations. There are no question asked, no forms to fill, and there is no cost to the finder.
Our goal is to make it simple and convenient for people to be honest.
I like it, especially since I am prone to lose things all the time.
just posted up a PSTAM review of http://imhonest.com lost and found service. http://is.gd/qWAi
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Review: ImHonest.com Lost and Found Service http://paulstamatiou.com/2009/04/06/review-imhonestcom-lost-and-found-service
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Review: ImHonest.com Lost and Found Service http://ff.im/-1WD7E
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Review: ImHonest.com Lost and Found Service – PaulStamatiou.com http://tinyurl.com/dhqlt7
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Interesting new service to assist honest people in returning found items to their owners: http://snurl.com/fbx3q
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I’m not sure how they compare, but I know I’ve seen StuffBak labels in stores for years – essentially the same concept.
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My initial response was: "what a shitty reward". I’m not sure people will want to take found items someplace in exchange for a couple of labels they’ll probably not use.
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Why not have the person who lost the item be able to offer an additional reward?
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Why wouldn’t I just put a sticker with my address / phone number on it to my stuff?
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Smart Idea : Lost and Found Web 2.0 : http://paulstamatiou.com/2009/04/06/review-imhonestcom-lost-and-found-service
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free labels, eh? i’d rather return it because i’m a nice guy than return it and receive free labels.. hmm!
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wait, so i get free labels?
that’s like a poor man’s pay it forward right?
or is it pay it backwards?
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guess i’m not average cause i return the stuff i find in the back seats of taxis simply because i would want someone else to do the same for me.
in a way i kinda resent someone else making a profit out of what should be, and what is intended to be a random act of kindness.
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I appreciate that the post pointed out the oft-cited fact that these things are in many ways worse than your own labels. Among the obvious ways:
- Often when you lose something valuable, it’s found quickly (i.e. not that many people will walk past a camera you left on a cafe table before someone picks it up. A service like this makes it impossible for someone to call your cell and get it back to you while you’re still in the area
It also eliminates one of the nicest parts about being an honest person who returns the things they find — that you sometimes get to hand it over in person and see how happy you’ve made someone. Instead I get to hand it to the UPS guy and see how happy I made him. ;-)
Most problematically, how many of these services will go out of business, some honest person finds an item and goes to the website, and they get hit with all the various come-ons of the domain harvesting company who bought the name.
For all these reasons (not to mention the $15) I’ll keep using my name/email/phone number labels. And most importantly try not to lose my stuff!
–Jason
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You know, no one says you have to use ONLY the ImHonest labels…
I’m a happy customer of ImHonest… haven’t had to use it yet (knock virtual wood). But lots of my portable gadgets have both ImHonest and a human-accessible label (frequently, I have my business card taped to it). Best of both worlds. If they know me, they can call me. If it’s Hartsfield Airport, they can log in to the Website and hand it to UPS.
It may be an interesting idea to connect with facebook or other social network sites that would provide you with some type of award for being "honest". Sort of like a trusted web site gets a little award. Obviously this wouldn’t convince everyone of your honesty in other areas but I think it would still be nice to see and has the side effect psychologically after more people would see the Imhonest awards of raising social conscientiousness of the importance of honesty.
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Are they related to Stuffbak?
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stuffbak.com offers a similar service that I’m a big fan of – especially after my wife lost her Palm Treo and we got a call from them right before she was about to head out to replace it.
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how is this any better than Stuffbak? At least with Stuffbak you can offer money to return it.
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so – i could fake a loss, return my own stuff, and get free labels? i wonder if imhonest requires a ups tracking number – or some other sort of shipping verification – in order to collect the free lables (and to keep you honest).
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@FrisbeeNaked: Speculation on how to defraud the company, all within an hour of posting. I think we may have uncovered one of the biggest business risks to ImHonest.com. Namely, most people aren’t :-)
In this case, though, it’s not much of a scam. You’d buy some labels, which cost them $.50 total, and you’d pay them $15. You’d then fake a loss, call it in, probably spend $10 on UPS (plus ImHonest’s administrative markup no doubt) then get in return a new set of labels which would have to be set up under a different account/name.
Again, I’m back to my Brother P-Touch labels: easy, customizable, $.05 each, replaceable.
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@Jason:
Not to mention the potential of somebody more interested in the reward than the return may hang onto the thing intentionally to collect the ‘reward’ rather than try to find the owner in the immediate vicinity.
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@impliedsurprise: LOL "pay it backwards"
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IMDishonest.com will sell the item on Craigslist and split the profit with you!
The web — something for everyone.
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The psychology needs some tweaks here. First: the person who finds it should get an immediate cash reward from the UPS store she brings it to. Might take a lot of work from the service to get deals in hand, but cash in hand beats any other motive.
Also: a pair of watchful eyes on the label would subtly but effectively urge the user to do good.
(I’d look up the studies supporting this line of argument, but I’m lazy and it’s Monday.)
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I can think of multiple services with nearly the exact same service in the past that eventually went out of business, rendering the labels worthless. Makes it difficult to trust any future service like this.
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@gmerin: You, sir, are not average. My girlfriend recently lost her cellphone at the mall and despite my continual text messages and calls to it offering a reward, it was never returned. Same thing happened to an earlier cell phone she lost. Regardless of her carelessness, people, generally, are jerks.
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I’ll recommend you take a good look at TrackItBack.com. I received a free one from Sony in March when I purchased a Vaio laptop. I thought…ok? Then I left my laptop in a Starbuck’s last week. Yes, I know. Anyway, I received a call from TrackItBack telling me they found my Vaio (i.e. someone called it in) and they couriered it over to me later that afternoon. I couldn’t believe it. This is a $2,500 laptop! Their service was amazing and no charge to have it sent back to me. I was so stressed.
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@TurboFool: I received Trackitback.com from Sprint last year. So far, they’ve returned by cell phone twice. We never paid anything to get it back.
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@LastVigilante: Finders keepers, loser!
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I received TrackItBack.com for free with my Sony Vaio. The fact that Sony’s including TrackItBack says something to me.Agree?
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I found a purse left in a grocery cart. Turned it into the store and came back to find a lady (mid 40s) frantically looking among the carts. I asked if she lost a purse and she said yes. Told her it was inside with the manager and she leaped at me and gave me a big hut with a heartfelt thank you. I think I preferred the hug over labels.
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i’ve got you all beat. one time i found a CHILD. no, really. she was around 2 or 3 years old, wandering around on the main road in the town i grew up in.
yeah, i returned her. it didn’t take too long to walk around the nearby neighborhood and find the family frantically running around yelling. she was happy to go with me, because she just wanted to pet my dog. no reward though! maybe if she had a sticker…
it just occurred to me that that could have been very bad if instead of me, some creep or perv wandered along. keep track of your kids, folks, i can’t always be there.
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I use a tool engraver to engrave my name and cellphone number into the device. Has worked to get my camera back once already, which fell out of my pocket while snowboarding.
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Yeah, this doesn’t help you as much if you are on vacation and lose your camera and they mail your camera back to your house. Does this service even work outside of the US if you are on vacation or traveling for business?
You are better off putting your name, cell phone (I have both US and international) and email address on your stuff. Engraving is a good (though permanent) solution. Sticker labels are cheap and easy to stick everywhere.
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Adam, thank you for the post about the ImHONEST service. It has definitely started a good discussion about whether or not people are truly honest. What I have found is that the majority of people consider themselves honest and when faced with a decision to return something they would do the right thing. In fact, I think everyone that commented on this post considers themselves honest and would return something they found. The interesting thing is that they don’t believe that about others. This is a very interesting, yet sad dynamic I’ve seen since I first started ImHONEST. I don’t want to be one more that blames the media for everything, but if you consider the negative content covered 24/7 just by the news channels, it shouldn’t be surprising that people feel that way about others. We hear about kidnappings, thefts, murders, rape, etc. some 95% of the time (my best guess), yet rarely do we hear about the good things both small and large that are also happening daily. Doesn’t that seem odd? When we think about our lives and even this day, I think most of us have so many more positive things happening around us then negative things. Unfortunately, we tend to dwell on the negative more than on the positive (including myself). This is part of the reason I started http://honestyblog.com so that I could share good things that have happened to me and others could too. I think we are all looking to be inspired and are looking to hear more positive news. Going back to the reward question, if the owner of a lost item wants to reward the finder, we are more than happy to facilitate that process. The reason why we give out the $30 value packages of labels is as a thank-you not as a ransom. After all our service is ImHONEST. Not to mention, the lost camera with your pictures from your graduation is yours and there is no reason why someone else should claim them as their own. There are always going to be that small minority of people that won’t return something they found, and there is nothing we can do about that except for inspire people through our brand name ImHONEST and our service so that people can say in the affirmative “I’m honest”.Kind regards,Joel Nunez President & Founder, ImHONEST.com
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Stuffbak was around a LOT longer than ImHonest, and offers the same service. In fact, Stuffbak lets you put up your own amount of reward money. Stuffbak will throw in a set of labels as additional reward worth about $15-$20.
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@orlo: @LastVigilante: @gmerin: ahh, totally reminds me of a very infamous story from a while ago: [www.evanwashere.com]
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@gmerin: I agree
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@orlo: Jesus! And here I thought preschools didn’t let out until at least 2pm. :S
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@Andrew Dorsett: I assume the hut was made out of grocery carts.
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A girl at my school recently lost her Apple laptop in school, and she’s offering a reward for it if anyone finds it. Cash reward.
I think that’s a little better than free labels.
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@ErwinDadgits: @Reyn Yonashiro: After reading that post, I suddenly feel really stupid. Thanks for clearing that up; I had this misconception that that was the only reward available.
Of course, that’s not the main reason, but whatev. Great service. I’m very irresponsible and lose my stuff fast, so I should probably sign up for this. Heh.
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@ob1canob: That’s what I’m thinking too! A thank you would be a suitable reward for me!
I guess too many people are just too materialistic.
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@FrisbeeNaked:
Just think of the Karma you will endure!
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@lostarchitect: It’s sad isn’t it? Half of the child abductions and shit wouldn’t happen if parents would just WATCH THEIR DAMN KIDS!
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@Jason:
That’s one of the reasons I like and use http://www.TrackItBack.com which these guys have totally ripped off. When my wife lost her blackberry, they called us and told us that the person who found it was in the area and would like to return it personally. We did, and TIB still sent them the swag kit (stickers, mug, "I did something good.", etc)
The other think about TIB is you can supplement the reward. If you think someone is going to need an extra little boost to send back your camera or phone, you can add $$ to the swag kit. All taken care of online.
Oh, and TIB payed the shipping when my wife left our camera in her staggette Taxi.
This comment was originally posted on http://lifehacker.com/)“>Lifehacker, tips and downloads for getting things done
Review: ImHonest.com Lost and Found Service – PaulStamatiou.com http://bit.ly/OFzQ
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Wow, lostarchitect, I hope somebody finds and returns you, soon, too!
This comment was originally posted on http://lifehacker.com/)“>Lifehacker, tips and downloads for getting things done
Check out this review of Imhonest.com – awesome service by @joelnunez – http://bit.ly/v2DW7
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Review: ImHonest.com Lost and Found Service http://budurl.com/gx37
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@LastVigilante: You should tether your girlfriend’s next cellphone to her wrist, lol
This comment was originally posted on http://lifehacker.com/)“>Lifehacker, tips and downloads for getting things done
Review: ImHonest.com Lost and Found Service – PaulStamatiou.com http://tinyurl.com/dhqlt7
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Excellent review of an excellent service – http://is.gd/rR5u
This comment was originally posted on Twitter
http://tinyurl.com/dhqlt7 … Ma lui ci crede davvero?
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Zajímavé řešení lost&found – http://paulstamatiou.com/2009/04/06/review-imhonestcom-lost-and-found-service
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