In Google’s eight year history they have never spent as much in an acquisition as they did today. Google announced earlier today that they have completed the agreement process and have bought YouTube for a whopping 1.65 billion dollars.
For a small company with only 67 employees and a 29 year old CEO, YouTube has accomplished a great feat. Google’s acquisition comes at the right time too. YouTube’s rising traffic had created bandwidth bills exceeding a million dollars per month. Google will be able to transition YouTube onto Google hardware, hopefully making the YouTube service much faster. Other things to expect from the YouTube acquisition might come in the form of site alterations to allow for more monetization; perhaps video-specific targeted advertisements.
Regardless of the outcome, I think this is great news. We all love wasting time at YouTube and with Google’s help it will become a better environment. The only bad thing (from a user standpoint) that might happen is that Google could remove videos that are copyright concerns.
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This is way cool. I hope this data in turn brings benefits to Apple’s itv project. Only time will tell. Also, this will benefit google shareholders in the nearterm. Google does so much behind that barebone website. Yippie
If google removes all the copyrighted material, they will make their $1.65 billion investment worthless. YouTube will quickly lose its popularity. Hopefully, all the deals that YouTube and now Google are cutting with copyright holders will leave YouTube little changed.
In the long term, perhaps Google will dump Google video, since it has been an unattractive and poorly indexed video site since the day that it started.
Perhaps we should ask YouTube for some complimentary bottles of Cristal and some cuban cigars? We, the users, are the reason why they are currently rolling around in cash after all.
YouTube wasn’t bought BECAUSE Nick Douglas said time and time again that nobody would buy it and that’s what I’m sticking to.
A real bitch, ain’t it?
Oooo. Cuban cigars…
“Regardless of the outcome, I think this is great news.”
Huh? What did you really mean?
I mean to say YouTube will have all the resources they need, regardless of how Google might decide to change YouTube – whether it be place more ads or remove copyright protected videos.
A lot of people seem to think that this is a great deal, frankly I am not sure that Google is getting out of the deal ?
They dont quite need the userbase (they would perhaps have got it if they spent more $s in making Google video better)
They also dont need the copyrighted stuff on YouTube (which is what draws users to it) & attract a fresh stream of lawsuits
They might as well have done a MySpce like Ad deal and smiled all the way to the bank !!!
I dont get it !
Great! Now it’s the time for TimeWarner, Sony, and any other IP holders to start suing YouTube since now they have money to fund the severance package (money from Google that is…)!
Not to mention monetization…
It would be a dream come true if YouTube was finally a proper webpage… maybe Gogole can fix some of their design issues and really make it faster. It looks so ugly. Or maybe they’ll merge this and Google video? And the YouTube search does suck…